George Aye

George co-founded Greater Good Studio with his wife and partner, Sara, and a commitment to advancing equity with design. Before that, he spent seven years at global innovation firm, IDEO, and was, for a brief time, the first human-centered designer at the Chicago Transit Authority.

Since founding Greater Good, George has worked across complex social issues such as criminal justice, civic engagement, public education, public health and youth development. George is also a frequent speaker, workshop facilitator, and an Adjunct Full Professor at The School of the Art Institute of Chicago.

George is dad to an 8-year-old, a 5-year-old, and a 4-month-old.

This is a big episode. We cover a lot of ground and some pretty heavy, emotional stuff. George talks about his personal struggle with extrinsic motivation and the lasting effects guilt, shame and expectations can have on children (and in some instances generations to come). He explains how he and his wife and co-founder implement family systems to handle household drudgery and how they hold each other accountable with brutal honesty and critical feedback. We also talk about how Buddhism—specifically meditation and reincarnation—offer a release valve for modern life.

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