Jared Reeder

Jared and I met in the advertising design school at the Atlanta College of Art almost 25 years ago. Today he runs Question Mark to Period, a marketing and design agency in Atlanta. He’s a larger-than-life personality, a globetrotting storyteller, a Taekwon-Do black belt and a Sunday school teacher. He's released five independent hip hop albums, founded a creative collective of renown black curators a decade before influencers took over social media, and launched a wildly successful luxury bag company. (He also got me to run my very first marathon.)

Jared is dad to his a 8-year-old daughter and 4½-year-old son.

In this episode, Jared talks about his father’s military discipline, attention to detail, and struggles with alcohol (a primary reason why he, himself, doesn't drink). We talk about how he attended the prestigious Pratt Institute at age 6 and how this exposure—and growing up with siblings a decade older than him—shaped his gregarious, competitive personality. He explains why the world needs fewer rappers and professional athletes and shares the secret word his mother used to push his critical thinking.

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